BUS 550 Chapter 10 Case study Questions

Myspace Case Study.
Q1:
My space will benefits from advertising revenue from the add sponsors and also making business contracts with larger search engines such as Googol . All those company can benefit from the heavily used/high traffic of visitors on my space and use there targeted adds to attract new online customers. My space members can benefit from exclusive ads offered on that site was well as targeted marketing that suits their preferences and age groups.
Q2:
My space does not create an ethical dilemma by itself, the users do. Having a control on what kind of information is being exchanged between the members, miss abuse and miss information posted by a user is not necessarily responsibility of the website. The role of the website is to create a forum for exchange of information and use technology for facilitating the “communication”. The site can only restrict access and content so much before it is not a networking site any more.
For example (I do not believe everyone who is stabbed by a kitchen knife will sue the knife manufacturer. Because the intention of manufacture was not making a tool to kill but some thing that can help people perform their tasks better… this analogy does not apply to the gun manufacturers to my opinion.)
Myspace is a social networking site and should be used with the discretion of the user.
Q3:
Same reasons and argument as in Q2 stands for this questions as well. Parents and schools should control the access of there children based on their own discretion. Child parental control and limits on the computers. As well as “education of kids” about expositor to the ‘open’ world of World Wide Web should be the main tool to safeguard kids.